ViniPortugal is the Interprofessional Association of the Portuguese Wine Industry, recognised by the Ministry of Agriculture on October 1st, 2015
Its MISSION is “to promote the image of Portugal, as a wine producer par excellence, valuing the brand “Vinhos de Portugal/Wines of Portugal”, contributing to a sustained growth in the volume and average price of Portuguese wines”.
8 associations and 1 professional confederation are Founding Associates of ViniPortugal, representing the trade, the production and the demarcated regions.
The “Wines of Portugal” brand is managed by ViniPortugal, is a collective brand created in 2010 to promote the image of Portuguese wines in the various international markets.
Portuguese wine has managed to assert itself internationally by providing a unique and distinctive experience, based on the diversity of its grape varieties and terroirs, which is associated with a high consistency of quality.