The Government of South Australia provides a range of initiatives and programs delivered domestically and internationally to support the state’s wine sector. Co-designed in partnership with industry, the initiatives and programs focus on delivering strong commercial outcomes and build global recognition for South Australia.
Exporters are provided with opportunities to connect directly with international buyers, distributors and influencers to drive category and brand awareness, secure new trade relationships and showcase South Australia’s premium wine credentials to the world.
Internationally, importers, distributors and buyers can access support and guidance on doing business with South Australia from the Government of South Australia’s trade and investment offices, located in key markets around the world, including offices in London and Germany, that provide valuable in-market support, insights and connections for businesses seeking opportunities for exports and investment. Activities around food and wine, including masterclasses, tastings and trade training, are designed to build knowledge, appreciation and advocacy, targeting international trade, media and hospitality professionals to equip them with a deeper understanding of South Australia’s premium wine regions and quality credentials. These activities also provide insights internationally, to South Australia and provide opportunities for connections, partnerships and collaboration to take place.